adidas

I was so stoked to check out the adidas SG's Brand Centre that just opened last week!
Talk about being a one-stop shop...

Here are some of the highlights for me:

The Sustainability Wall you see up top is made from reclaimed wood structures, and it features videos on the plastic waste problem faced globally and locally. adidas currently recycles plastics for their Primeblue/Primegreen lines, and their goal is for 9/10 of their products to be made from recycled plastics by 2025.

adidas MakerLab SG is a cool crafty area where you can customise your items! I was spoilt for choice, especially with the patches inspired by nostalgic Singaporean elements, designed by Kristal Raelene Melson! I ended up going for something simple featuring my childhood-favourite rabbit candy.

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Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.